Display skills of supermarket products
Shopping is an indispensable in our daily life. But every time you will buy many items outside of the purchase list unconsciously. Why? Let’s find out why. How to display the products on supermarket shelves, it is arranged regularly. The purpose is to let customers to choose products according to the wishes of the seller.
For the large supermarkets, there is a great variety of products, and their flow of customers is large,so they will display their products are presented in a certain way. All the products are displayed according to the main points “ Easy to see and get”. Such as the High-profile branded products products, High-volume products and promotion products, they will display on the special place of shelves, that place is the best easy to see and get.
Whenever the festival comes, supermarkets will display the holiday-related products in one area. For example, when the Thanksgiving Day come, Turkey is the must-have food for every family. And the discount information will be posted in the places with a lot of persons. Near the Turkey, is the fresh vegetables and fruits area. You will see the pumpkin pie, sweet potato, corn, chestnut, etc. After you buy these items, you also will see the wines with beautifully packaged nearby this area, then just buy it. Therefore the merchant’s goal is achieved.
A lot of consumers don’t know what to buy when they go the supermarket.In order to attract these consumer group, the merchants will consciously put the relevant commodity on near shelves.Such as women products display shelves and children’s products display shelves are very near, it can give the hints to persons and attract their attention, and induce them to buy.
The setting of space allocations also based on the principle of increasing passenger flow as much as possible. Keep the two areas that attract customers as separate as possible, and put the rest of the area in between.