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How to arrange shelves reasonably for convenient stores
How to arrange shelves reasonably for convenient stores
1、shopwindow
The window is the face of the convenience store. The good or bad layout of it is directly related to customer's first impression . The first priority of arranging the window is to be transparent. Do not paste too many advertisements or POPs in the window. If there is a store shelf, the height should not be higher than 120cm, not to affect the customer's sight. In all, let customers see from the outside into the store through the window, they could see the basic layout of the store, merchandise display, etc., which would cause their shopping interest.
2、Passage
The width of the passage between two line of shelves should not be less than 70cm. If it is less than 70cm, the passage would not allow two customers walk in side by side, when there is one customer or clerk in this passage already, other customers will feel crowded and do not want to enter, and the store lost the sales opportunity.
3、Entrance
The entrance to the convenience store should be neat and open. Neat means that the ground is clean and free of debris, the items are placed neatly, and the door is unobstructed. Open means that the space after entering is large, and it is convenient to reach any channel.
4、checkout counter
For the convenience stores, the checkout counter is the most important point of sale. The arrangement of the it should be based on simplicity. Do not place too many goods or sundries on the countertop. It is recommended to place only POS on the checkout counter, and some timely products. Yes, such as sausage machine, tea eggs, etc. Be sure to leave enough room for your customers when they check out. The goods in the back cabinet should be smoke and alcohol, High-end cosmetics, shampoos, and high-value items that are easily lost, such as razors and batteries. Some impulsive purchases such as chewing gum can be displayed near the checkout counter.
5、Shelf area
The product classification layout of the convenience store shelf area should be set in order according to the category.The high-value easily lost items such as shampoo should be placed in the area that can be controlled near the checkout counter. Necessities such as grain,oil and plastic stainless steel items can be displayed in the back location, fast-moving consumer goods such as beverage snacks, can be displayed in a conspicuous position, but not too far forward, it is best that customers can see when they enter the door, but need to move to the location in the store to get, this is called " Visible, can not get "display, the use of this display technology can increase the customer's stay time in the store to allow customers to pay attention to more products, in order to generate more sales. At the same time, we must pay attention to the matching of the products on both sides of the double-sided shelf display. For example, one side display wine drinks, the other side can not be placed instant noodles or puffing, which will cause the shelf center of gravity to be unstable and tilted, and cause collapse accident.